Asos.com will this week find out whether the Court of Appeal will overturn a High Court ruling on a trademark case lodged by Swiss cycling brand Assos in 2013.
The court will decide on Wednesday April 1 whether the similarity of the names and logos causes Asos to infringe on, cause confusion and damage the cycling brand.
The High Court dismissed Assos’s case in October 2013, ruling that there was a low likelihood of customer confusion.
City law firm RPC says that, if the appeal is successful, it could have a serious impact on how Asos uses its name.
RPC’s head of intellectual property and technology at Jeremy Drew: “These kinds of dispute are becoming more problematic for etailers. As they expand into new markets around the world, etailers are increasingly likely to bump up against other businesses trading with similar brand names.”