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Asos UK sales up against international

Asos has reported an 8% rise in total retail sales to £252.2m for the three months to November 30, with UK growth the strongest at 24%.

However international retail sales dipped 2% with the etailer describing global trading conditions as “challenging.”

Weaker figures in September and October were credited to the roll out of the businesses’ automation programme in Barnsley, balanced out by stronger trading over Black Friday and other discount days at the end of November,

Asos chief executive Nick Robertson said: “Our sales have since gathered momentum and we had our biggest ever trading week over cyber weekend in November.

We have commenced investment into our international pricing and have started to roll out our zonal pricing capability, which combined will help us to address our international performance. We continue to focus on our major investment programmes, upgrading our IT platform and investing in our logistics capability.

During the quarter, we received £6.3m of insurance proceeds related to the fire at Barnsley in June, which we are deploying to accelerate our investment in international pricing. After taking this into account, we expect full year profits to be in line with expectations”.

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