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Asos wins trademark appeal case

The Court of Appeal has upheld a ruling that’s name and logo do not infringe the trademark of Swiss cycling brand Assos.

The High Court dismissed Assos’s case in October 2013, ruling that any similarity between the two companies did not cause Asos to infringe on, cause confusion and damage the cycling brand. It said there was a low likelihood of customer confusion.

The court of appeal found in favour of Asos, by two judges to one, saying that Asos had used its company name ‘honestly’ and without knowledge of the Assos brand.

Assos intends to appeal to the Supreme Court.


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