Online fashion marketplace Atterley has appointed former British Vogue editor-in-chief Alexandra Shulman as a strategic adviser.
The appointment comes as the company is midway through a crowdfunding round via Crowdcube, which Atterley Founder Mike Welch described as “an incredible opportunity for our customers and boutique partners to own a stake in Atterley as the business begins to ramp up”.
Atterley also reported that business has been strong during the Covid-19 pandemic: orders between 1 April and 17 May were up 250% year on year.
Welch said: “With [Shulman’s] help, we plan to build upon our boutique, consumer and fashion brand relationships as we continue towards our goal of establishing Atterley as the go-to destination for boutique fashion sales.”
Shulman said: “I admire the way that Atterley works to support the independent boutiques that are such a crucial and enjoyable part of our fashion chain. When online and bricks and mortar can work hand-in-hand it’s a winning outcome for both the retailer and the customer.”