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Atterley relaunches as ecommerce site for independents

Ecommerce platform Atterley has launched its website, featuring a range of independent fashion brands and retailers.



The new website describes itself as “the champion of the world’s best boutique fashion retailers and independent labels”, and brings together stock from independent boutiques and brands to its online marketplace.

The Welch Group purchased the brand assets of Atterley in January 2016 after the company went into administration. The new ecommerce site has been in development since The Welch Group took over.

The new platform will use the old Atterley’s database of around 250,000 registered users, more than 10,000 Instagram followers and around 25,000 followers on Facebook.

Brands on the site include Gestuz, MIH Jeans, Alice & Olivia and Forever Unique. The new Atterley platform’s list of “founding partners” includes independent retailers such as Jane Davidson in Edinburgh, Young Ideas in Ashbourne, Derbyshire, Donna Ida in London’s Chelsea and Nola in Brighton.

In July entrepreneur Michael Welch, founder of the new business, told Drapers he is also in talks with “lots of international boutiques” but has decided to concentrate on British retailers this year.

The platform was set to go live in July, but was pushed back to allow the partner retailers time to prepare their inventory.The website went live this morning.

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