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Atterley to be relaunched as 'indie network'

A new company has been formed using the intellectual property assets of collapsed womenswear etailer Atterley.com.

Atterley network

The new company, Atterley.com Holdings, acquired the IP rights from administrator KPMG at the start of February.

It is not yet known who owns Atterley.com Holdings, but they have hinted on Instagram at plans to launch a network for fashion independents.

The homepage for its new website, atterley.com/network, says: “The new Atterley.com is all about supporting the independent. Our mission is to bring together discerning fashion consumers and the inventory of the best boutiques and independents across the world.

“By adopting cutting-edge technology and reaching out to our followers and customer base we’ve the perfect sales channel solution for our independent partners.”

The new owners have been trying to distance themselves from the original company on the social media site. 

“We’re not connected to the old Atterley, we bought the brand earlier this month and hope to launch a new proposition in a few months from now,” they wrote in one post.

In response to a customer who wanted to know how to claim back a refund on goods returned before the etailer went into administration, they said: “We are sorry to hear that some customers of the old Atterley had a bad experience, it was a really unfortunate ending. The administrators have advised that your credit or debit card company may be able to assist you.

“Unfortunately we are unable to handle any enquiries regarding the previous Atterley business.”

Blair Nimmo and GA Friar of KPMG were appointed as joint administrators of Maison Seven, trading as Atterley.com, on January 5.

Before its collapse, the etailer employed a raft of former Asos.com staff and was backed by former Tesco chief executive Sir Terry Leahy. All 17 of its employees were made redundant.

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