Atterley, the womenswear etailer led by a number of former Asos.com staff, will open its first pop-up store on November 27.
The 500 sq ft store at 71 Brushfield Street in Old Spitalfields Market, east London, will stock partywear and accessories, as well as autumn 15 product. It will stay open until December 31.
The pop-up will offer a click-and-collect service and customers will be able to return online purchases in the store.
Atterley, which relaunched with a new name and website in June, will run one-off Black Friday discounts on certain lines.