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August clothing sales grow at strongest pace since February

Clothing sales in August grew at the strongest pace since February, thanks to the feel-good factor generated from the heatwave, summer Sales and sporting events.

The latest CBI Distributive Trades Survey found that clothing sales rose 76% in August. Overall retail sales grew at the fastest pace since November 2012 and exceeded expectations said the CBI.

Barry Williams, Asda chief merchandising officer for food and chair of the CBI Distributive Trades Survey Panel, said: “The feel-good factor from the heatwave, summer Sales, royal baby fever and sporting victories has helped boost the high street, with clothing retailers and grocers benefiting in particular.

“A rise in spending is welcome news, but the bottom line is that confidence will not bounce back fully until family finances improve further.”

Employment in the retail sector increased 14% in the year to August, at the strongest pace since May 2002. Headcount is expected to increase again next month.

The survey also found that retailers expect their overall business situation to improve over the next three months.

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