Menswear chain Austin Reed has said that its new Regent Street flagship store will present the brand’s vision for the future.
The menswear retailer, which is to leave its current Regent Street store in November after 100 years at number 103-113 and move to 100 Regent Street, has said it will “reignite the spirit of British heritage tailoring” within its new store.
The new store will be designed by architect Mark Pinney who is said to be creating a unique retail concept, exclusive to Austin Reed.
“The move allows us to present next generation retail and fits our brand vision for the future,” said Austin Reed chief executive Nick Hollingworth. “We are looking at a new era of Austin Reed’s 100 year history of iconic stores and looking forward to another 100 years focusing on luxury tailoring and casualwear with a significant emphasis on customer service.”
Austin Reed, which was founded in 1900, will make way for retailer of the moment SuperGroup, which is expected to take on the lease in its place.
The relocation will take place in November.