A new concept store stocking Australian womenswear brands such as Thurley, Finders Keepers, Seafolly, Salt and Bec & Bridge is set to open in London’s Notting Hill next month.
The Dayrooms has signed a lease on a 1,200 sq ft store at 237 Westbourne Grove, advised by Harper Dennis Hobbs (HDH).
The store is located close to the junction with Ledbury Road. Other local retailers include Sandro, Maje and Anya Hindmarch.
The Dayrooms currently trades online and was established by London-based friends Aytan Mehdiyeva and Zumrud Mammadova to offer fashion, lifestyle and beauty ranges from Australian labels.
“Many of the brands on offer at Dayrooms are only available online or as small concessions within stores such as Selfridges,” said Amanda O’Flaherty, associate director of HDH.