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Authentic Brands Group buys Nine West and Bandolino

Brand house Authentic Brands Group (ABG) has bought footwear businesses Nine West and Bandolino from Nine West Holdings for an undisclosed sum.

ABG said the deal increased its footwear and accessories business to more than $2bn (£1.5bn) in global sales, and it will now “enhance the brands’ relevance through refreshed creative, engaging digital campaigns and key influencer partnerships”.

It also plans to expand the brands into new territories and categories including sportswear, outerwear, swimwear, intimates, fragrance, sleepwear and home.

“From the moment ABG won the bid for Nine West and Bandolino we received an outpouring of interest from retailers, distributors, and new licensing partners,” said Jamie Salter, chairman and CEO of ABG. “Now that the acquisition has been formalised, we are kicking the brands’ growth strategies into high gear.”

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