Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

‘Autumn 15 raises the bar’ says M&S’s Belinda Earl

Marks & Spencer style director Belinda Earl said the autumn 15 range “raised the bar” as the multiple had “new found confidence” following a turnaround in fashion sales in its fourth quarter.

Lifting the curtain on its autumn range in Marylebone last night (May 5) showed that the high street giant is championing tailoring, boho inspired pieces, bold colours and cashmere across womenswear.

Earl said: “We are more confident that our trends are wearable, feminine and new. The reaction to our suede skirt for the spring has built both our buyers confidence and our customers’ confidence that we know what we’re doing.”

She added: “We have raised the bar. We have more fabrications coming through and our styles fit and flatter. Our shoppers want to feel good, not be fashion victims. We are rebuilding the business. Quality, innovation and newness- that’s what we are about.”

The retailer reported a 1.2% increase in fashion sales for the 13 weeks to March 28 breaking a cycle of 14 consecutive quarters in decline.

Executive director of general merchandise John Dixon said the range “set a benchmark for quality and style.”

“The positive like-for-likes in clothing has given the team a lift. It’s all about confidence. We are more confident in our colour choices and the way we edit the range. We now need to move forward with quality, style and fit,” he added.

@jillgeoghegan

Readers' comments (1)

  • Drapers - how does the performance compare to 14 quarters ago? What is the actual decline in the 3.5 yrs (like for like)?

    Would be interesting to know.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.