Marks & Spencer style director Belinda Earl said the autumn 15 range “raised the bar” as the multiple had “new found confidence” following a turnaround in fashion sales in its fourth quarter.
Lifting the curtain on its autumn range in Marylebone last night (May 5) showed that the high street giant is championing tailoring, boho inspired pieces, bold colours and cashmere across womenswear.
Earl said: “We are more confident that our trends are wearable, feminine and new. The reaction to our suede skirt for the spring has built both our buyers confidence and our customers’ confidence that we know what we’re doing.”
She added: “We have raised the bar. We have more fabrications coming through and our styles fit and flatter. Our shoppers want to feel good, not be fashion victims. We are rebuilding the business. Quality, innovation and newness- that’s what we are about.”
The retailer reported a 1.2% increase in fashion sales for the 13 weeks to March 28 breaking a cycle of 14 consecutive quarters in decline.
Executive director of general merchandise John Dixon said the range “set a benchmark for quality and style.”
“The positive like-for-likes in clothing has given the team a lift. It’s all about confidence. We are more confident in our colour choices and the way we edit the range. We now need to move forward with quality, style and fit,” he added.