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Autumn temperatures boost John Lewis fashion sales

John Lewis fashion sales were up by 17% in the first week of September, after tough trading conditions in August.

Total sales were up by 11% to £86.8m for the week ending September 5, compared witih the same period last year.

Barry Matheson, director of retail services, called it “the perfect combination of a damp Bank Holiday Monday, cool weather through the week and a shift in the fall of the calendar for back to school”.

Online sales were up 19% year on year. Sales at 36 of John Lewis’s 45 stores were up on last year, led by Ipswich, Cardiff and Tamworth.

Outerwear and knitwear for both men and women performed well, while shoes and boots were up by 75% on the previous week. Kidswear was up by 18% on the previous year, thanks to a last-minute surge in back to school buying.

“As new product floods into our shops and online, the focus is on exploiting that newness and innovation in our assortments,” said Matheson. “September will be a barometer of how customers are feeling, giving us an early indication of the strength of seasonal trade ahead. I have every confidence that we will not be disappointed.”

@Tara_Hounslea

Readers' comments (3)

  • Regardless of weather, recent experiences are making me reconsider my relationship with JLP. Customer Service helpdesk appear wholly ignorant of JLP products like their Extra Care, and they issue sorries like confetti without actually resolving anything, and alleviating customer irritation.

    Also had a further separate issue with a supposedly quality product of an expensive Radley handbag, which is starting to fall apart after 13 months. JLP Customer Service "past it's 12 month warranty, not interested".

    I hope their recent boardroom shuffle to focus more on Omni channel and customer service will address these sorts of things, but I fear for the worst.

    An unhappy JLP customer, re-considering future purchasing decisions.

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  • and, surprise surprise, its now warm and sunny..so how will that affect sales?

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  • Not like for like, as Bank holiday not in same week last year.

    Either present 2 weeks data (to show a true comparison) or just show a JL advert instead.

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