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Axe falls on German womenswear brand Hauber

German womenswear brand Hauber will cease trading after autumn 15.

The mainstream label, which was founded in 1870, has about 80 UK stockists including independents Courtyard in Guildford, Surrey, and Michelle B in Barrowford, Lancashire. It had repositioned towards the premium end of the market in the past two years.

However, it was hit hard by a sudden drop in orders from Russia as the country’s economy entered a downturn in 2014.

Its owner, Hauber Group, will now focus on its other womenswear brand Luisa Cerano and Sporlastic, which makes orthopaedic items for the healthcare market.

Walter Leuthe, managing partner and owner of Hauber Group, said: “Since the Russian crisis, we have experienced significant reductions in order volume. Therefore it is with a heavy heart that we are forced to close the brand.”

Diane Skyes, sales and marketing manager for UK and Ireland, said: “My priority is our Hauber partners and their sell-through. As such, I will be present to wind down the label through the autumn 15 deliveries, subsequent retailing period and thereafter, to maximise sales.”

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