Swedish luxury footwear brand Axel Arigato is to open its first physical store, on Broadwick Street in London’s Soho in October.
The brand was founded in summer 2014 by creative director Max Svardh. It is stocked by retailers including Harvey Nichols in London, and Le Bon Marché and Galeries Lafayette in Paris.
“Selling strictly online and marketing through social media was our entry to the market – a way for us to begin our story,” said chief executive Albin Johansson. “But having our own flagship store has always been on our minds and I’m really excited to now offer a brand new platform where we can express our identity in a different setting and perspective – while staying true to the same philosophy.”
The store has been designed by architect Christian Halleröd in line with the brand’s minimalist aesthetic.
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