Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Axel Arigato to open first store

Swedish luxury footwear brand Axel Arigato is to open its first physical store, on Broadwick Street in London’s Soho in October.

Axel Arigato

Axel Arigato

Axel Arigato

The brand was founded in summer 2014 by creative director Max Svardh. It is stocked by retailers including Harvey Nichols in London, and Le Bon Marché and Galeries Lafayette in Paris.

“Selling strictly online and marketing through social media was our entry to the market – a way for us to begin our story,” said chief executive Albin Johansson. “But having our own flagship store has always been on our minds and I’m really excited to now offer a brand new platform where we can express our identity in a different setting and perspective – while staying true to the same philosophy.”

The store has been designed by architect Christian Halleröd in line with the brand’s minimalist aesthetic.

Axel arigato 3

Axel arigato 3

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.