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Back to School drives sales at John Lewis

Department store chain John Lewis’ sales rose 5.6% to £57m last week as Back to School drove a record week for childrenswear.

The retailer said it experienced “strong” footfall over the bank holiday weekend, but that footfall declined after that as children returned to schools and people made the most for the warmer weather.

John Lewis said it should “take encouragement from an overall positive movement, and be grateful that with the multi-channel platform, when customers stay at home, we can still do serious business with them”.

Fashion sales increased 10.7% and was the “stand out” category, powered by online growth.

Online sales rocketed 35% and Bluewater was the best performing bricks-and-mortar store, with sales up 10%.


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