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Bagir to launch online-only made-to-measure

Menswear supplier Bagir is set to launch an online made-to-measure tailoring service that assesses shoppers’ measurements through uploaded mobile selfies.

Bagir has signed a partnership agreement with Israeli body measuring app Sizer on the initiative. 

The app, which will be integrated into Bagir’s clients’ websites, directs the customer to take photos - either on a mobile phone or tablet - in specific poses which are then converted into measurements.

The technology, which has been patented in the US, is in the process of being patented in Europe.

The supplier aims to offer a lower price point compared with costs associated with a similar suit from a traditional tailor, at around $500 (£373) for a two-piece suit. 

Sizer CEO Adam Kaplan said: “In approximately 12 weeks we will have the new product ready to use and we look forward to opening up the hitherto exclusive world of tailored garments to a much broader customer base.”

Bagir completed its turnaround plan earlier this year after cutting its overheads by 30% and clearing its bank debt, before Chinese textile manufacturer Shandong Ruyi proposed buying a controlling stake in the business for $16.5m (£12.4m) last month.

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