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Bandolera moves into coats with Covered

Dutch womenswear supplier Bandolera Industries is launching an outerwear brand called Covered for autumn 09.

The 80-piece collection includes padded nylon coats, belted melton woollen styles and cropped jackets and bombers, as well as a small range of accessories such as handbags and gloves.

Sharon Beatty, director of Cocomo, the UK agent for Bandolera and the new brand, said: “The company had the opportunity to buy a coat supplier which it has relaunched as Covered.

“It’s really exciting and excellent timing as we are seeing a renewed interest in coats this season. The cold spell before Christmas helped too.”

Michael Deiters sold his epony­mous private-label coat company to Bandolera Industries last year and remains as Covered’s managing director.

He said: “Bandolera’s customers complained that there was a lack of fashionable outerwear on the market, so we responded to that demand.”

Cocomo marketed the launch by sending a pull-out brochure to 200 prospective customers ahead of the selling period, which opened on January 15.

Beatty said: “Retailers need the space to have a focused coat area which is why we are targeting some different customers as well as those who already stock Bandolera. We would hope to sit in department stores and independents that stock brands such as Crea Concept and Sarah Pacini at price points under Creenstone’s.”

Covered’s autumn collection features 80 styles priced from £45 to £126, slightly higher than Bandolera’s 15-piece offer at £45 to £90. Retailers including Rage in Glasgow and Remmie Pour Femme in Leigh-on-Sea, Essex, have already snapped up the brand.

Beatty added: “There’s a move away from tailoring and structured jackets. The team have already started working on a new knit collection for next autumn, but we are not sure whether it will be under the Covered umbrella or launched as a separate brand.”

  • For more information call 020 7580 1515

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