The UK’s high streets saw a 4.4% increase in footfall year on year over the bank holiday weekend boosted by visits to coastal and historic towns.
According to data from Springboard, Saturday was the strongest day as coastal and historic towns saw a 14.1% and 13% increase in visitors respectively.
The damp weather on Sunday saw a slight dip in footfall across UK high streets, down 1.7% on 2014, but as the sun emerged on Monday high streets experienced a 6.7% increase year on year, with regional cities storming ahead seeing growth of 20.9% on last year.
Footfall on retail parks was down every day over the weekend, resulting in an overall 4.2% drop, bucking the trend of strong growth to date this year.
Similarly, footfall in UK shopping centres dropped every day over the weekend, down 3.1% over the three days.
Diane Wehrle, insights director at Springboard, said: “As UK schools’ summer half term begins at a time when consumer confidence is at a high, families were confidently out in force across UK high streets over the weekend, bringing a welcome boost to what has been a difficult start to the year for these destinations. Coastal and historic towns proved popular as the sun shone over the bank holiday, resulting in a decline in shopping centres and interestingly retail parks that to date have been the leaders. The figures indicate the beginning of a shift in footfall trends as the summer months begin.”