Barbara Hulanicki is to make an unexpected return to Biba, the label she launched 50 years ago, after signing a consultancy deal with its owner House of Fraser.
Hulanicki launched the Biba label in 1964 in Kensington, London, and became known for producing low-priced versions of high fashion or celebrity designs, such as Mary Quant’s mini-skirts and a pink gingham dress worn by Bridget Bardot.
The business suffered financial difficulties and closed in 1975, with the trademark sold to a third party. It was later owned and relaunched by several companies, returning as a premium own label at HoF in 2010.
Just weeks after the department store spent millions relaunching the label, Hulanicki joined forces with George at Asda to produce a lower-priced collection. At the time, she said HoF’s interpretation of Biba did not reflect the brand’s original style and was too expensive.
With the new arrangement, Hulanicki will work alongside the existing design team for Biba on a small capsule collection for HoF that will be available for autumn 15.
“We’re absolutely delighted to be working with Barbara in a creative capacity,” said a spokesman for HoF. “Her wealth of experience, passion for retailing and her exceptional creative talent will add significantly to the exciting development of our business as we seek to build upon our current success.”