Sunspel and Barbour have become the latest retailers to sign up to open stores at the £100m St James’s Gateway redevelopment in London.
Inspired by Barbour’s long and rich motorcycle heritage, the British brand will open its first store dedicated to motorcycling clothing in the Gateway this November.
Barbour International will feature technical and lifestyle motorcycle clothing for men and women including the Barbour Steve McQueen collection. The 300,000 sq ft store will also include a number of Barbour’s other luxury collections.
Ian Beattie, national sales & marketing director at Barbour, said: “We are delighted to be opening our first Barbour International store in St James’s Gateway. Motorcycle clothing first appeared in our brochures in the early 1900s and is just as important to Barbour’s heritage as country clothing. With this new dedicated store we will be able to showcase our fashion collections inspired by the halcyon days of motorcycling.”
British heritage brand Sunspel, which has three stores in London, will open a men’s boutique on Jermyn Street. The shop will stock a select edit of Sunspel menswear alongside its premium Sea Island Cotton range. There will also be a VIP consultation service available.
The retailers follow hot on the heels of fashion brand Tiger of Sweden, which signed up to open a store at The Crown Estate in St James’s earlier this summer.