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Barbour expands with two key hires

Lifestyle brand Barbour has expanded its senior team with two appointments.

Paul Wilkinson has been hired as head of marketing, and will head up the global team working across branding, PR and digital marketing.

He joins from Protest Boardwear, where he was UK managing director, and has also held senior roles at surfwear brand O’Neill.

Ryan Llewellyn-Pace joins the business as sales director for UK & Ireland, coming from sportswear label Canterbury.

The pair have been hired to drive Barbour’s expansion, particularly in the UK, and help it further develop as a lifestyle brand.

Barbour’s managing director Steve Buck said: “Both Paul and Ryan have a wealth of experience and knowledge in marketing and sales and they will significantly contribute to Barbour’s continuing growth and development as a lifestyle brand.”

Readers' comments (1)

  • It will be interesting to see how these new hires can integrate with the unique and very much top down control enforced by Mr Buck. As with most companies, outside hires are not allowed to bring their experience, both good and more importantly bad in respect of what works, into an organisation that hasn't yet been through what they have. Great to see the most under developed and fantastic heritage brand finally looking to move forward. UK should not just grow further at the expense of global market opportunities....

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