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Barbour gears up for lifestyle push

Outerwear brand Barbour is set to push its lifestyle offer by expanding its product categories following the appointment of One True Saxon founder Ian Bergin as head of menswear.

Barbour will develop its menswear business into a full lifestyle offer with the expansion of its shirt and knitwear categories.

Barbour is also seeking a head of womenswear to oversee the lifestyle strategy. The new roles will sit above the design and development managers for menswear and womenswear but will be more focused on strategy and evolving the lifestyle collection.

Bergin joins from Pentland Brands, where he was managing director of its men’s young fashion label One True Saxon, which he founded 10 years ago.

He will report to Barbour managing director Steve Buck, who said: “Barbour is experiencing phenomenal success, which has been driven by our evolution as a lifestyle brand appealing to a wider customer base with the development of more heritage and contemporary products. Ian’s role will be to continue to drive this success and the experience he brings will be invaluable.”

Readers' comments (1)

  • Good luck, it won't be easy building the brand from the Chelsea Quilt and International Jackets.

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