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Barbour profits lift as ‘Meghan effect’ fuels further growth

Heritage British outerwear brand Barbour has reported a 2% rise in profits for the year to 30 April 2017.

The brand made £29m profit for the year, a rise from £28.4m the year previously, thanks to sales of £184.3m, figures reported by The Daily Mail indicate.

The brand has long benefited from royal associations, with style setters including the Duchess of Cambridge, and, more recently, Prince Harry’s fiancée Meghan Markle, seen sporting the jackets, fuelling the brand’s rise in popularity. The brand is a frequent entrant on Drapers’ round up of “What’s Selling Now?” for independents, and is also a top brand for the likes of John Lewis.

Managing director, Steve Buck, commented: ”Barbour continues to perform strongly and we are satisfied with our progress despite the challenging market conditions we face and significant adverse currency fluctuations. Our success is down to the hard work of all our employees in the North East and around the world who are passionately involved in the brand’s growth.”

The premium brand is in the process of centralising its distribution with a “significant investment” in a 270,000 sq ft warehouse near its headquarters in Simonside. 

”We continue to support manufacturing in the UK and investment in our people,” added Buck. “Our new one site distribution centre located in the local area will bring together all of Barbour’s distribution and warehousing into one area enabling increased efficiency and the capacity for future growth.”

Barbour also picked up the award for premium brand of the year at the Drapers Awards 2017.

 

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