Barbour has poached Zalando head of womenswear Paget Billingsley for the same role at the British heritage brand.
Billingsley, who has worked at the German arm of the fashion etailer since 2013, will join Barbour on October 26.
She previously held senior buying positions at Levi’s, Miss Selfridge and BHS. She replaces Sarah Lawrenson who left the business in June.
Barbour managing director Steve Buck told Drapers: “[Billingsley] will be responsible for the strategic direction of womenswear for both the Barbour and Barbour International brands as we continue to grow this segment not just in the UK but across all of our international markets.”
Last night, at its showroom in Islington, Barbour unveiled a capsule collection for women under its Heritage brand.
Designed as a trans-seasonal range to be delivered early in 2016, the 45-piece selection is centred around waxed jackets, quilted jackets and knitwear but includes shirts, overshirts, chinos, footwear, beanies and bags.
The collection was designed by director of design Ian Bergin.
Barbour chairman Dame Margaret Barbour has given an interview to Drapers, which will feature in the issue dated October 24.