Outerwear brand Barbour has launched its first pop-up shop in London to showcase its Heritage collection.
The 700 sq ft store, on Commercial Street in Spitalfields, East London, will feature men’s and women’s wear from the collection, which is inspired by designs and styles from the brand’s archive.
It features knitwear, trousers, shirts and accessories that complement the outerwear, including the iconic Barbour International jacket, to make a capsule wardrobe collection. Marketing materials, including point of sale, will also carry archive images.
Gary Burnand, Barbour director of global marketing and strategy, said: “There is genuine interest in Barbour’s history and heritage. Spitalfields is a natural extension of this and we are very excited to be opening our first pop-up store.”
Property agent Capital Retail acted for landlord Ballymore to secure the deal.