Barbour managing director Steve Buck has vowed that the heritage brand’s autumn 10 collection will feature a range of new fabrics and styles to ensure it diversifies, following a surge in popularity.
Barbour, which has 400 accounts in the UK spanning designer independents to traditional hunting stores, is working on a collection featuring high-gloss wax fabrics on men’s styles and Liberty print linings on women’s outerwear.
“The brand is of the moment,” said Buck. “Our job is to build something for the long term.”
Buck has appointed Gary Burnand to the new role of director of global marketing and strategy.