A round-up of the other fashion events going on in the city.
Brands are talk of the town
Some of the biggest names went all out to impress in The Brandery’s Brand Town area, which sat adjacent to the main show and was open to the public. Superdry’s theme park stand had crowds queuing for popcorn and candyfloss, while Replay’s ‘Denim Campus’ taught visitors how to customise a pair of jeans using studding and sanding machines.
Barcelona’s resident designers also showed off their autumn 12 collections at Barcelona Fashion Week.
Metallics stood out in womenswear, whether woven with knitwear or covering outerwear at Luis Manteiga and Alexis Reyna. Other trends included mismatched print-on-print styling, separates, collarless outerwear and grey as a key colour, particularly as tone-on-tone styling at the likes of Juan Pedro López and Justicia Ruano.
The dark and brooding mood seen at the Milan and Paris menswear shows swept into Barcelona, with a wave of black at Yiorgos Eleftheriades and Der Metropol, and the smartly tailored outerwear trend was backed by Josep Abril.
Desigual’s gotta lotta bottle
While in Barcelona, Drapers visited the new Desigual concept store, which aims to offer the best of both the online and in-store experience.
This ‘showroom’ shop is the only store to hold all 1,200 pieces from the brand, but has just one of each item in each size. Purchases are made using iPads and, rather than taken away there and then, are delivered free to customers’ homes within 48 hours.
The store itself is a vast space decorated with 33,000 recycled bottles, which highlight the fact that everything in the shopfit is recycled.
The idea is interesting, but will be visitors be happy to leave empty-handed?