Barcelona mayor Jordi Hereu is planning the launch of a rival show to Bread & Butter this summer after the streetwear fair confirmed it was heading back to its roots in Berlin.
B&B confirmed its next show would take place at the disused Tempelhof Airport in Berlin from July 1-3, as Drapers went to press.
At the same time Hereu confirmed Barcelona would host a rival event in an attempt to retain the boost B&B brought to the Barcelona economy. Its event has the working title ‘Pa amb Mantega’, meaning ‘bread with butter’ in Catalan. Hereu has already held meetings with several young fashion brands, but as yet it is unclear whether any have committed to join the new show. The proposed dateline for the event is also unclear.
B&B told Drapers it was unconcerned about the threat from Barcelona. A spokeswoman said: “It is good that different parties in Barcelona are fusing to create a common platform and we don’t see this as a rival to B&B at all.”
Bread & Butter Berlin will aim to attract between 800 and 900 exhibitors. B&B founder Karl-Heinz Müller said: “After the relocation of the trade show to Barcelona, the company kept its headquarters in the German capital for a reason. Back then, we lacked an adequate event venue. Now one is available we will use it as a chance to return home.”
Müller has signed up to the new venue for 10 years. The number of visits to Bread & Butter in Barcelona fell by almost 20% this season to 80,000.