David Worby, the former My-Wardrobe.com chief executive, has resurfaced as multichannel director at European footwear giant Bata.
He joined Bata earlier this month tasked with boosting its online offer and bringing its eight transactional sites under one Bata.com site, according to Drapers sister title Retail Week.
Worby is reportedly looking for a permanent London office for the company, but an industry insider, who was formerly a director at Bata, said it was unlikely to begin trading again in the UK.
“Bata hasn’t had shops in the UK for over 30 years and I don’t suspect they will bring the retail operation back [here]. They are most likely building a team around Worby. Historically the head office of the company has moved to the country where the president resided.”
Founded in Czechoslovakia in 1894, Bata remains a family-run operation, headed by chief executive Thomas Bata. The business has more than 5,000 stores across 60 countries and serves 1 million customers daily.
Worby joined My-Wardrobe in June 2012 as chief executive to focus on its international expansion. He took over from founder Sarah Curran, who stepped down as chief executive in 2011 and left in July 2013. Curran was then appointed as luxury director of Shop Direct in December 2013.