Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Bata recruits former My-Wardrobe boss David Worby as multichannel director

David Worby, the former My-Wardrobe.com chief executive, has resurfaced as multichannel director at European footwear giant Bata.

Worby left My-Wardrobe in November after it was bought in a pre-pack administration deal.

He joined Bata earlier this month tasked with boosting its online offer and bringing its eight transactional sites under one Bata.com site, according to Drapers sister title Retail Week.

Worby is reportedly looking for a permanent London office for the company, but an industry insider, who was formerly a director at Bata, said it was unlikely to begin trading again in the UK.

“Bata hasn’t had shops in the UK for over 30 years and I don’t suspect they will bring the retail operation back [here]. They are most likely building a team around Worby. Historically the head office of the company has moved to the country where the president resided.”

Founded in Czechoslovakia in 1894, Bata remains a family-run operation, headed by chief executive Thomas Bata. The business has more than 5,000 stores across 60 countries and serves 1 million customers daily.

Worby joined My-Wardrobe in June 2012 as chief executive to focus on its international expansion. He took over from founder Sarah Curran, who stepped down as chief executive in 2011 and left in July 2013. Curran was then appointed as luxury director of Shop Direct in December 2013.

Before My-Wardrobe, Worby was director of Harrods Direct, where he worked for more than two years. Prior to Harrods, he was in charge of Debenhams’ online business.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.