Battersea Power Station will begin the search for upmarket brands and businesses to fill its 700,000 sq ft of retail and restaurant space in October.
From October 31, representatives from the £8bn development will host exhibitions in London, Kuala Lumpur, New York, Dubai, Paris, Los Angeles, Milan, Tokyo, Beijing, Singapore, Hong Kong, Shanghai and Doha, in a bid to fill all 415 units.
It is understood the team behind the development will favour international retailers over those from the UK, to set Battersea Power Station apart from the typical British high street and existing shopping centres such as Westfield London. However, Drapers understands they will target a selection of high end British brands, such as Burberry.
Once fully complete in 2025, the power station, which is located in Nine Elms on the southbank of the River Thames, expects to attract 40 million visitors per year. The Northern Line will be extended and a new London Underground station linked to the development, which could open by 2020.
The development will house 415 retail, food and beverage units across three sites: Circus West, the power station and a newly-created high street. It will also include leisure facilities, accommodation and 1.6m sq ft of office space.
Chief executive of the Battersea Power Station Development Company Rob Tincknell said: “Together with other leading global retail and business brands, we believe [we] will create a truly world-class destination and a significant addition to the fabric of London.”