Investment group Baugur has pledged to sponsor the London College of Fashion’s graduate fashion shows and will offer the students work placements at its companies and a mentoring service.
Baugur said it saw the investment as a key way to support the next generation of fashion leaders coming through the London College of Fashion. Former graduates include footwear designer Jimmy Choo, entrepreneur Harold Tillman and footwear retailer Linda Bennett.
Baugur chief executive Gunnar Sigurdsson said: “There are very few organisations in the world that can boast such a rich history of creativity and innovation as the London College of Fashion, and it is this that attracted us to the college. It is a privilege to be in a position to support the college and give some help to those at the start of their careers.”
He added: “This isn’t just about money, we will encourage students to take up placements within our portfolio companies and within the Baugur Group, as well as offering mentoring. We’re also working with the college to contribute to their programme of guest lectures drawing on our huge pool of very talented staff and associates.”
The first Baugur sponsored show will be the BA Graduate show at the Royal Academy of Arts on May 29.