German menswear brand Bäumler has ceased trading today after it failed to achieve sufficient financing to produce and deliver its spring 10 collection.
The brand filed for insolvency last month after its bank GMAC Commercial Finance refused further credit.
Bäumler has 100 stockists in the UK and 2,000 worldwide. Its turnover is approximately €90m (£80m).
The preliminary insolvency administrator, Martin Prager of Pluta Rechtsanwalts, said: “Negotiations with the financing institute GMAC Commercial Finance failed. We very much regret this step”.
There are 158 employees at Bäumler and a further 50 at its subsidiary Bäumler Retail.
UK menswear supplier and retailer The Baird Group was thought to be eyeing an acquisition of the brand when it went into insolvency as revealed by Drapers.