Bread & Butter founder Karl-Heinz Müller has announced intentions to launch a “street guerrilla fair” in Berlin that will take place alongside other trade fairs in the German city in January.
It comes after Müller confirmed on Wednesday that the January edition of Bread & Butter Berlin was cancelled, as the show “could not motivate a sufficient number of exhibitors to participate this season.”
It was scheduled to take place from January 19-21 at Tempelhof Airport.
Müller sent a letter to selected friends at 3am on Tuesday morning about his plans for a “guerrilla fair” on Rochstraße in Berlin’s Mitte district, according to Sportswear International.
His idea includes building tents for bigger brands and giving smaller labels space in the Blue Yard (close to where Nudie, Edwin and Denham have stores), with food from the current Christmas market caterers and access to an ice rink.
The publication reported that Müller does not yet know how he will finance his plans but said he may be able to find a patron for the street fair.
Karl-Heinz Müller declined to comment when contacted by Drapers.