Streetwear show Bread & Butter is to charge up to 2,000 service providers, including fabric dealers and real estate companies, nearly £450 to enter this season’s spring 14 edition.
The Berlin event first mooted the possibility of levying a fee to “anyone who is not a buyer” back in January, and is now communicating the details of the charge ahead of next month’s show.
At the forthcoming event, which takes place from July 2 to 4, service providers will be charged an entrance fee of €500 (£427) per person per event.
Those closely connected to brands and retailers, such as agents, will not have to pay for entry, and neither will press.
B&B founder and managing director Karl-Heinz Müller told Drapers that attendees in roles such as marketing agencies, shop builders and factory suppliers would be charged an entrance fee. In total it is estimated that between 1,000 and 2,000 people will be affected.
“All these people use the show for their business but they pay nothing for it,” said Müller. “They’ve used B&B for free for so many years. If you use B&B to deal and use all the exhibitors for your business then you have to pay something for it.”
Müller said the show was not having financial difficulties and was “totally, fully booked” for the spring 14 edition.
However, young fashion figures were alarmed at B&B’s decision. One brand manager said: “It’s a strange message to send to an industry in turmoil and difficulty. At this point in time it seems crazy.”