To celebrate five years of The Dressing Room, we held a charity fashion show in conjunction with BBC3 TV show Stacey Dooley Investigates. With the TV crew busy filming the event, press taking notes, photographers snapping away, a DJ set up in the window, a fully functioning bar and a catwalk in the centre of the store, The Dressing Room was transformed into a buzzing fashion show.
The event was a success, with the 130 tickets selling out within hours. With hindsight we should have anticipated greater demand and hired a bigger venue.
The evening kicked off with bespoke cocktails, followed by the catwalk show. The models worked looks from the key trends of the season - new nudes, nautical, khaki, denim and dresses. There was also a sneak preview of autumn 10 collections.
After the show, the frenzied shopping began for the looks from the catwalk, with customers literally piling clothes onto the cash desk.
The TV show’s presenter, Stacey Dooley, who is also a part-time sales consultant at The Dressing Room, made an incredibly moving speech as she talked about her recent trip to the Democratic Republic of Congo and the desperate conditions of the kids captured there and forced into killing as child soldiers.
Raffle tickets were on sale throughout the evening and with the camera crew filming the entire event, people were more than happy to dig deep for the charity.
The evening was a resounding success, with 10% of all sales plus all ticket sales donated to Stacey’s charity, an NGO in the Congo, which helps teenage children escape life as a soldier by funding their education.
To see pictures from the event, check out our blog at www.the-dressingroom.com.
Deryane Tadd is the owner of Drapers Award-winning womenswear indie The Dressing Room in St Albans