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Heidi Gosman and Penny Klein launched premium beachwear brand Heidi Klein after working as retail management consultants. Tapping into the holiday wardrobe needs of the jet set, the company opened its first standalone store in London's Westbourne Grove (below) in April 2002. A second London store followed in 2004, and a website was launched a year later. Since September 2006 the brand has been sold in Harvey Nichols in London and Barneys in New York.