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BeCheeky looking for cash hit

Lingerie etailer BeCheeky.com is looking for a £650,000 investment to boost its branded offer and its online marketing, after sales doubled in a year.

BeCheeky.com raised a similar amount earlier this year from venture capitalists and existing shareholders, including Asos and Adili co-founder Quentin Griffiths, and is now on the hunt for a value-added investor, which could include venture capitalists, other retailers and/or suppliers.

Co-founder James Akin-Smith said the business was not being affected by the downturn. “Trading is extremely good, with like-for-like sales up 100%. We’re also expecting our sales to double in August,” he said.

BeCheeky.com has sales of just over £1m, but is yet to make a profit. However, Akin-Smith said he was confident it would turn a profit within a year.

BeCheeky.com stocks up to 70 lingerie and swimwear brands and has exclusivity deals with brands including Lisa’s Folly from Canada, Fichissima from Italy and Despi from Columbia.

The brand mix includes 35% exclusive brands, but the business hopes to increase this to 50% over the next six months.

Akin-Smith added: “We’re looking for investment so we can increase our ranges, employ more staff and increase our online marketing spend.”

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