Although I highly doubt many of you will care one jot what football team David Beckham will choose to sign for, old Golden Balls’ decision on which club he’ll be heading to when he leaves LA Galaxy this year could have a significant effect on more than just his bank balance.
In fact, who he plumps for is going to have a greater influence on the growth of his wife’s fashion business than his rapidly ending football career, so it’s vital he chooses wisely. As a location, Los Angeles, while not exactly hindering Victoria Beckham, isn’t the most convenient city from which to operate a global luxury brand.
David wants a new challenge, so the New York Red Bulls won’t be at the top of the list. That said, Victoria’s design aesthetic does sit nicely alongside her New York Fashion Week contemporaries. Having previously played on loan at AC Milan, David has ties to the Italian fashion capital, but for Victoria the epic Milanese schedule might not be the ideal environment for her label to flourish.
A switch to China could be on the cards, where big spending Shanghai Shenhua would welcome David with open arms and wallets. Asia is a territory for growth and Victoria has a healthy list of stockists in the Far East, but the culture shock could be too much for her family and could see her take her eye off the ball in Europe. London would be ideal for Victoria to bring up her clan and her brand as her design studio is in the capital. But David has always said he would only ever play for Manchester United again if he returned to English football.
His most likely move is to nouveau riche Paris Saint-Germain and commuting from London, allowing Victoria to live where she works. The picking of fashion weeks aside (please let her move to London!), cutting Skype meetings and jet lag from the creative process would do wonders for the Victoria Beckham brand.