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Becksöndergaard invests in leather and tees

Danish scarf and accessories label Becksöndergaard is extending its range following a cash injection from private equity firm Valedo.

The partnership will see a continued emphasis on “developing and cementing” the accessories label in the UK and international markets, as well as expanding the brand’s T-shirt and leather collections.

Becksöndergaard founder Anna Søndergaard said the label would “take a step further” with its T-shirt range to “bring it into line with the look of the scarves”.

Its leather accessories range, which had been “a bit neglected” due to a lack of funding, will now “match the level of the rest of the Becksöndergaard label”.

The brand is currently stocked in 120 outlets in the UK and Søndergaard said she wanted to “strengthen existing relationships”, rather than “aggressively expanding” into other stores.

Deryane Tadd, owner of St Albans womenswear indie The Dressing Room, said sales of  Becksöndergaard were up 146% at the store this season. Although this was largely driven by scarves, Tadd said T-shirts were “selling well”.

She added: “People like the Becksöndergaard aesthetic. The prints are easy to wear and work well with the other brands in store. The price points are great too – customers feel they can afford to invest in a couple of items at a time to pull a whole look together.”

Wholesale prices range from £9 to £70, with a mark-up of 2.5 to 2.7.

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