Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Belinda Robertson relaunches its website

Luxury cashmere brand Belinda Robertson has relaunched its website as part of a brand refresh aimed at growing its online sales.

In addition to a new website, the brand has updated its logo and added shearling outerwear and recycled cashmere accessories.

The relaunch has been spearheaded by chief executive Olivia Dowie, who joined the business in February last year. The eponymous brand’s founder remains as chairman and creative director.

Dowie said: “We need to have a direct connection with our customer, so we view our website as a shop window. It must be beautiful but easy to use. In the last few years, we’ve fallen behind some of our competitors online, which led us to take a fresh approach to everything from our appearance, designs and operations to our web presence.”

At its height in the early 2000s, Belinda Robertson had 50 UK stockists, as well as overseas distribution channels operating in New York, Paris, South Korea and Japan.

Over the last 10 years the brand continued to operate online and with selected wholesale accounts, but in 2010 allowed leases on flagship stores in London and Edinburgh to naturally come to an end, and terminated agency agreements.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.