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Bellfield aims to double indie stockist count

Young fashion brand Bellfield is planning to double its number of independent stockists.

The British short-order label, which is sold in 150 independent stores across the UK, intends to grow this to 300 in the next two years. The focus of expansion will be on womenswear and footwear.

Juls Dawson, managing director of Bellfield’s agency Just Consultancies, said: “There is plenty of room for growth. Womenswear is of particular interest, but we see expansion across both genders. Footwear has been a phenomenal success – that’s where we are seeing real growth.”

Two new sales agents have been appointed to head up the expansion: Rachel Thompson, former sales executive at womenswear label Sugarhill Boutique, and Tim Russell, who previously worked on the shop floor at Harvey Nichols in Leeds. They will join Just Consultancies in July.

Bellfield’s footwear range has grown from eight styles for its debut in autumn 13 to 50 for autumn 14, including casual and formal options. Wholesale prices range from £11 for a canvas shoe to £26 for a leather boot, with a three-times mark-up.

Wholesale prices for the 100-piece womenswear and 200-piece menswear ranges start at £5 for a T-shirt and rise to £31 for outerwear.

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