Bellfield has launched a “never out of stock” service this week to allow customers to buy in season, following its move to forward order from autumn 16.
Bellfield autumn 16
The young fashion brand is offering the service on men’s denim, T-shirts and shirts and women’s denim. It plans to roll this out to new styles and categories in the coming months.
Bellfield was previously sold in prepacks only, but the new system allows buyers to purchase or top up by single sizes for the first time.
The move coincides with the launch of a business-to-business platform, which allows wholesale customers to add to baskets, just like consumer-facing sites.
Juls Dawson, co-founder of Bellfield’s sales agency Just Consultancies, said: “We have already had a great response from our 150 stockists.”
Rak Anand, director of Bellfield, said the brand changed to forward order to boost sales internationally: ”We just felt to grow the brand globally, including in the UK, we had to show during the buying window and get increased buyer budgets.”
Wholesale prices range from £5 for T-shirts to £13.50 for jackets.