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Bellfield ramps up collection to meet demand

Young fashion brand Bellfield has more than trebled its offer for autumn 13 to meet demand from stockists.

It has expanded its range of categories, adding leather jackets, lingerie, onesies and accessories such as hats, scarves and gloves.

For autumn 12 the menswear range comprised 80 pieces but has grown to 250 for autumn 13. Womenswear had a 30-piece range for autumn 12, whereas for autumn 13 it will have 100 pieces.

Men’s footwear has expanded from 15 to 35 styles since its spring 13 capsule launch. Bellfield will also offer women’s footwear for the first time for autumn 13.

Juls Dawson, managing director of Just Consultancies, which represents the brand, said: “We’ve listened to our customers and consumers and have reacted by expanding our offer.”

Bellfield will also create a range of men’s tailoring, including blazers. “We’ve seen a rise in our retailers asking for soft tailoring. We trialled a few and they flew,” said Dawson.

Meanwhile, Just Consultancies is to expand with four new team members. A key account manager joins next month and an export manager is also set to join, as well as two sales assistants.

“Some of the brands we carry have their own export team, but there is a massive opportunity for part of our portfolio to grow,” said Dawson.

For the agency’s own menswear brand Friend or Faux, Dawson and his team are setting up distributors in four or five undisclosed new overseas territories.

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