British luxury brand Belstaff has hired Cartier’s Gavin Haig as its new chief executive officer, replacing interim boss Reinhard Mieck.
Haig will start in the role July 21. Mieck, who is chief executive of parent group Labelux, had been temporarily filling the position following the exit of Harry Slatkin last year.
Haig joins Belstaff after a 20-year career with Richemont where he was most recently international managing director of Cartier. Prior to Cartier he worked for Alfred Dunhill and Wedgwood.
Haig said: “I am thrilled to be joining Belstaff. A rich heritage, iconic design, real technical innovation, authenticity and moto-inspired outerwear - Belstaff’s… values are so relevant to the new codes of luxury being sought by customers all around the world today.”
Belstaff was bought from Michele and Manuele Malenotti in June 2011 by the Swiss luxury group Labelux.
It re-launched as a British luxury lifestyle brand with multiple product categories including women’s and men’s ready to wear, outerwear, handbags, shoes and accessories.
Belstaff recently opened a flagship store on Bond Street, and new UK sales head Niki Speight told Drapers last month that the brand is looking to regain the UK stockists it shed during the 2011 takeover.