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Belstaff Christmas windows feature moving motorbike parts

Outerwear brand Belstaff has used moving parts in its Christmas window display for the first time this year, with working elements from a motorbike engine.

Designed to reflect the brand’s motorcycle heritage, the display at the 135-137 New Bond Street store in London was designed by Checkland Kindleysides and features gears, cogs, spokes and a bike chain.

The moving parts are powered by a 110v electric motor and rotate around the central Phoebix logo, which is used as a symbol of the brand.

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