Outerwear brand Belstaff has opened its second London store at 16 Lamb Street in Spitalfields, east London.
The 1,080 sq ft store highlights Belstaff’s motorsports heritage and features exposed brickwork and a painted resin floor, to give it a “gritty edge”.
Fixtures are a combination of raw steel and cork, reflecting those in the 25,000 sq ft Belstaff House flagship on London’s New Bond Street.
The Spitalfields store stocks a mix of heritage pieces, wax cotton outerwear, leather, footwear and accessories for men and women, together with a small curated vintage selection and the largest Belstaff Pure Motorcycle collection anywhere.
A purpose-built work table can be used for motorbike jacket customisations, repairs and re-waxing.
A 1958 custom Triumph Tiger 100 hardtail bobber motorbike and two special archive jackets are displayed at the entrance, one of which is a 1963 Trialmaster like the one worn by Steve McQueen in The Great Escape. Motorbike parking spaces are available outside.
Chief executive Gavin Haig said: “One year after the return of the brand to the UK, we are delighted to announce that Belstaff has found a second London home in Spitalfields.
“If our New Bond Street flagship emphasises the glamour of Belstaff, this store is all about our British moto heritage.”
It is understood another store is in the pipeline. Details have yet to be confirmed.