Belstaff, the outerwear brand which was acquired by Swiss luxury goods group Labelux earlier this month, has poached Burberry’s Martin Cooper for the role of chief creative officer.
Cooper was at Burberry for 16 years most recently in the position of vice president and design director for outerwear. He joins a management team which includes designer Tommy Hilfiger and Harry Slatkin, who were drafted in to Belstaff earlier this month as business consultant and chief executive respectively.
Labelux, which acquired footwear brand Jimmy Choo last month before adding Belstaff to its portfolio following a €110m (£97.9m) transaction, is planning to turn Belstaff into a global luxury lifestyle brand starting with the autumn 12 collection.
Cooper will report to Slatkin, who said: “Martin has been at a brand for 16 years and has gone through the transition of taking a brand from its origin and updating it so that it still stays true to its past but current to its environment.”
Cooper started his career working at Calvin Klein Collection before moving to Fairbrooke Enterprises as design director for the licensed Calvin Klein and Perry Ellis Coats business. He will be based in New York for his new role.
Belstaff was founded in 1924 making waxed cotton clothes for the motorcycling industry.