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Belstaff wins £28m in IP legal dispute

Belstaff has been awarded $42m (£28m) in damages from more than 600 websites selling counterfeit products.

The brand was able to identify 3,000 websites selling counterfeit products, more than 800 of which were managed by one individual based in China, with the help of brand protection software firm MarkMonitor.

The majority of the counterfeit products were jackets and outerwear, particularly counterfeit copies of Belstaff’s best-selling leather jackets.

Belstaff said the counterfeit copies were “many seasons old” and the designs were no longer in production at Belstaff. 

Chief executive Gavin Haig said: “At Belstaff, ecommerce has been a major driver for the growth of our brand. However, alongside the clear benefits of venturing into the online retail market, we were aware of the potential negative impact from counterfeiters.

“Right from the outset, we have been determined to stop our customers falling prey to counterfeiters. We want to do everything in our power to protect our loyal customer base and our hard-earned, 91-year-old heritage.”


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