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Ben Sherman CEO departs after 13 years

Ben Sherman chief executive and creative director Mark Maidment has left the business following its sale to US firm Marquee Brands in July.

Maidment has worked at Ben Sherman for 13 years and took over as chief executive in April 2013.

“With Mark’s honest, focused approach and respectful philosophy, he has taken Ben Sherman to the level which encompasses the brands inherent DNA and rich heritage whilst being at the forefront of the brand’s button up culture,” said a company spokeswoman.

Marquee Brands, which bought the business from US private equity firm Oxford Industries for £41m on July 20, thanked Maidment for his leadership in reinvigorating the Ben Sherman brand.

Maidment told Drapers: “I have been with Ben Sherman for a long time, but it became clear that it was time for the new guys to have a go; it’s a completely amicable decision. Marquee are really passionate about the brand; they’re not making any knee-jerk decisions. This brand needs the next move to be the right one and I wish them all the best.”

On his next steps, he said: “There will be a smooth transition for the next month or so and then a well-deserved break. I’ll see what develops from there.”

Simon Smith, who was appointed last week as chief restructuring officer, will act as interim chief executive.

Mark Williams has been promoted from design director to creative director.

Ben Sherman’s chief operating officer and group finance director Lindsay Dunsmuir resigned at the end of July and has been replaced by turnaround specialist Neil Sharma-Burford in the role of chief operating officer.

Readers' comments (13)

  • I am sorry but a 7 million loss is not quite good enough. Bring on the next Super Man.
    Maybe 13 was his unlucky number!

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  • Good Luck Mark, the toughest job in the world is trying to re create cool and this was made even harder when the brand in question had crossed over into the world of mainstream some 20 years ago.

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  • The question sure is" What is wrong with the Brand and it management " all these years of huge losses . Its has been hugely popular at least 3 times over and to manage a company for 13 years who consistently made losses some has to go and rightly so!!

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  • When a new company comes in to buy a loss making brand with the current CEO still incharge, their position becomes untenable and the new company will want to do things their way. Hence P45.

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  • This decision should have been taken years ago. As the Creative Director/CEO, Maidment was the man responsible for the brands direction and the subsequent losses incurred. Never admitting he was wrong and lacking in commercial acumen, he always blamed others within the business who subsequently lost their positions whilst he saved his own skin. Based upon conversations of the last 24 hours, this is a view shared by many ex Ben employees.

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  • No real surprise to be honest. I have a few ex BS employees as friends and they echo the comments above.

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  • He took the brand in the wrong direction and alieniated very loyal consumers.

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  • The problem he has left the company with is" What direction". Think a Tom Tom is needed and we all know how unreliable they are !!

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  • Let's not forget while MM was arguably neither a great creative director nor CEO, the disastrous strategic decisions were already in place by MM's predecessor (PP), so full responsibility can not be placed on the shoulders of a VERY junior and inexperienced business leader.

    Ben Sherman has been living off fumes from the past for too long, it may not recover regardless of investment and new ownership.

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  • Oh the joys of 13 years employment! Must remember to blame the previous director for my mistakes. You sound like a politician always blame the previous person.

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